MPORGsoft Internet Marketing

Optimize your online business with secrets on Internet Marketing and using Facebook as a tool.

During the last week of May Google Webmaster Tools has started to display soft 404s under the crawl errors category.

What is a soft 404? First, a 404 error is a standard response code indicating that your Internet browser was able to communicate with the website, but the website’s server could not find the web page that was requested. This can occur if you type in the wrong page name or if the content itself was removed.

A soft 404 error occurs when a page is not found, but instead of returning a standard 404 error response code, the server sends a web page with a 200 OK response code. Soft 404s can also occur as a result of configuration errors.

Why are soft 404s bad? Because Google dislikes them!

We discourage the use of so-called “soft 404s” because they can be a confusing experience for users and search engines. Instead of returning a 404 response code for a non-existent URL, websites that serve “soft 404s” return a 200 response code. The content of the 200 response is often the homepage of the site, or an error page.

If Google dislikes soft 404 error pages you can guarantee that they are calculated into Google’s Page Rank algorithm. It does appear to be a coincidence that soon after making soft 404s available in Webmaster Tools that others started noting that they had a decrease in Page Rank when Google updated its public numbers on June 4th.

The solution to keep Google and your visitors happy is instead of returning a soft 404 it is much better to return a 404 response code and clearly explain to users that the file wasn’t found.

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What Operating System Should You Use for Your Web Pages
By Jennifer Kyrnin

When looking for a Web hosting provider, one of the first things you often have to consider is what operating system the server will run. Now, this article is not about proving that one OS is better or worse than another, and if you already have a preference, then I recommend you stick with it. This article is not trying to convince you to change.

Several Operating Systems to Choose From
Linux is one of the more popular operating systems on the Web, mostly because it is so cheap to install and get up and running.
Macintosh hosting servers are very uncommon. In fact, if you want to host your site on a Macintosh server, you’ll probably have to look into hosting it yourself.
Unix is very similar to Linux, but not as common on Web hosting services, usually because it is more expensive and the hardware is more specific.
Windows is another popular operating system for Web hosting providers because it has a lot of support.
Linux and Windows are the two most common and readily available operating systems, and there are many good reasons for using both. Unix systems are very similar to Linux (and Mac OSX systems are as well) but as I mentioned above, Macintosh systems are few and far-between.

Accessing the Server
The first difference that most people notice with Web hosting operating systems is how you access the server. Both Windows and Linux offer FTP access to your files, but only Linux will generally offer telnet or ssh access. (It’s possible to set up telnet access on Windows, but very few hosting administrators offer it.) FTP is a way of transferring your files from your hard drive to your Web server. Telnet and SSH are a way to open a window directly on the Web server and manipulate files right there, usually using Unix command line commands.

Writing Your Pages
Both Windows and Linux servers will serve HTML pages and JavaScript. Typically, Windows servers use files named *.htm while Linux servers use files named *.html, but there is no real difference between these names, just what you prefer.

FrontPage extensions are often cited as the reason to use a Windows server. But there are Linux servers that offer this service as well.

CGI and Perl access are often found on both Windows and Linux servers, but it is more typical on Linux. If you need to program forms, you should make sure that your hosting service provides CGI or another way to process them.

Other Server-Side Scripts
But you’re not stuck with just Perl if you need to process forms. Many hosting systems offer PHP, ASP, and ColdFusion. These server side scripting options give you a lot of flexibility. PHP is more often found on Linux systems, while ASP is more often found on Windows. ColdFusion can be found on both.

If you’re going to run a dynamically driven Web site, then you’ll want a database. The two most popular are mySQL and Access. mySQL runs on both Linux and Windows, but is more often found on Linux servers. Access is only available for Windows.

Security is very important to your Web host. Many people will argue that Windows servers have more vulnerabilities than Linux servers. But the reality is that they both have security problems. Security is more important at the hosting service’s administration level than it is at the operating system level. If you have good administrators, your server will be more secure – regardless of OS.

The Bottom Line
The differences between the operating systems is much less than you might think. I would recommend, when choosing a hosting server you find one that has the options you want, rather than worrying about what operating system they are running on the back end.

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It takes the right type of person and situation to be able to work from home. Many online sellers spend their evenings and days off on the Internet working hard to promote their products. Some may do it for the fun and the extra income while others are really trying hard to be successful and hoping to be self-employed someday.

I would not encourage anyone to tell his or her employer to stick it and jump right into being self-employed. Making the leap from a reliable and steady paycheck to being self-employed is daunting.

So many factors need to be considered and safety measures in place before you can make the change.

The number one things to consider are your finances. Can you afford to not bring in any money for a few months? An ideal situation would to have your spouse employed and able to support the household. They must also be willing to do so as well. If you have no extra income from other sources you can save up enough in the bank to support yourself for at least 12 months (mortgage/rent, utilities, groceries). This will give you 6 months to give your business ideas a try and then another 6 months to spend finding another job should it be necessary. While 12 months seems like a lot of time and money this venture is not supposed to hurt you and make you homeless.

Along with financial consideration, if you plan on buying a car, house, or leasing an apartment, do all of these things before you quit your job. The lenders will ask for paychecks and you will be much better off providing paychecks from your employer than coming up with some shady figures for your self-employed income.

Your next responsibility is all of the benefits you will be losing once you become self-employed. The big one is medical insurance. Buying private medical insurance is extremely expensive. Determine if you can be added to your spouses plan. Besides medical insurance, many employers provide paid vacation and sick days. If you are sick and self-employed you will not be getting paid unless you do work.

Now that you have safeguards in place for loss of income and benefits that will result in leaving your current employer it is time to ask yourself if you can work from home. Be ready to put in more hours and get paid less per hour than your previous employment. Are you disciplined enough to work an 8+ hour day from your home? You will need to fight the temptations to watch TV, go out in the yard, hangout with friends and anything else that may get in your way of working. Are you mentally ready to handle the stress that will follow with slow sales and mounting bills? The fact is not everyone will succeed and you will need to know when to call it quits if it just is not working out.

With all of the above taking into consideration the best advice is to take small steps. Start off working in your spare time growing your revenue and business assets. Once your spare time is no longer enough to meet your customers demands it will then be time to ask yourself if you are ready to work from home.

The ability to work from home is a dream for some and can be a nightmare for others. Becoming successful working from home does have many perks: you are available for your family, you set your own hours, and the amount of money you want to make is dependent on how hard you work. Weigh the risks and benefits and make a joint decision with those that the choice will affect.

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If you have a business you probably have a Facebook fan page for that business. You know how hard it is to get a strong fan base. Using the 3-Step Process on your fan page will help your fan page become viral by requesting that visitors:
1. Like the Fan Page.
2. Invite their friends.
3. Share your page, by posting to their Facebook wall.

Notice: Unlike other similar codes this 3-Step process follows Facebook’s TOS. There is no ‘forced’ wording or gimmicks making visitors invite friends or share. They can simply click next or skip to continue to the next step. While your Fan Page will grow slower using this TOS friendly method it will assure that your hard work is not wasted by your page being deleted by using this code.

All images, buttons and text can be customized for your page.


Even if you never created a FBML tab for your fan page we have a guide available that will walk you through it. The guide can be found at:

The 3-Step Process for your Facebook Fan Page is only $25
Buy Now with PayPal

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Facebook: The Missing Manual


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ATV Axle

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