MPORGsoft Internet Marketing

Optimize your online business with secrets on Internet Marketing and using Facebook as a tool.
by Steve Shaw (c) 2010   

Judging from the questions I regularly see on this topic, there appears to be some confusion regarding the terms ‘duplicate content’ and ‘duplicate articles’.

What is the difference between these two terms?

Duplicate Articles:

A ‘duplicate article’ is an article that is submitted to the same publisher twice. No publisher wants to receive duplicate articles. Publishers want authors to submit articles that are fresh. By ‘fresh’, I mean that the article is completely new to the publisher. 

Of course your articles will be on the same general topic as the website that you are marketing, but each article must be different, offering new tips, new ideas, and new techniques. No publisher should look at your article and think, “Déjà vu – I feel like I’ve seen this article before!”

You very well may look at a publisher’s guidelines and see that they do not accept duplicate articles. That is a normal practice for publishers, and it is not the same as not accepting duplicate content.

Duplicate Content:

Duplicate content refers to an article being published on multiple pages on the internet. Usually the term ‘duplicate content’ is associated with how search engines perceive an article that is published on many sites.

There is some misunderstanding about how search engines regard duplicate content. Google does not punish a website or an author for having an article published on more than one site. With article marketing, the goal is to have your article republished on many sites, and the whole purpose of article directories is to provide free reprint articles to publishers.

So, search engines do not regard it as being a bad thing to have a piece of content published on multiple sites. This does not mean that they want to list every instance of the article on the internet in the search results.

A search engine will likely show only a few instances of an article on different sites in search results, meaning searches done by your target readers for keyword terms associated with your article.

(Of course if you do a Google search for your article title putting quotes around the title, you will be able to see a list of the places where your article is appearing.)

Are Most Online Publishers Opposed to Duplicate Content?

No, they are not – article directories in particular are not usually opposed to receiving articles that are published elsewhere, provided that you are the exclusive copyright holder of the article.

Article submission sites want you to submit content that belongs to you and that you have not previously submitted to that same site before.

Why are Most Article Directories Okay with Duplicate Content?

The whole purpose of an article directory is to provide free reprint articles for website owners and ezine editors. When an article is published on a directory, the goal is that the article be republished on other websites.

Most article directories will not require or expect that they will be the only site on the internet that contains your article. The very nature and purpose of an article directory goes against that expectation.

This is not to say that there are not a few directories that prefer to be the first website to publish your content. You can check the editorial guidelines at the article submission site to see if the site has such a rule.

As I mentioned, most online publishers are fine with accepting your articles that have already been published on other websites. (Remember, these are articles of which you are the exclusive copyright holder).

If you have the impression that a directory does not accept articles published elsewhere, then double check that you are not confusing ‘duplicate content’ with ‘duplicate articles.’

About The Author

For more info on how you can use article marketing to reach thousands of potential prospects for your website, go now to Steve Shaw is an article marketing expert and founder of the popular article distribution service used by thousands of business owners.

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Facebook was launched quite some back and in the few years of its operations, it has become quite popular. Millions of users access worldwide and thus it has great potential of use as an online advertisement portal. There are many ways by which different advertisers can reach out to potential customers. Facebook marketing can begin from as small as few dollars to thousands of dollar advertisements. Below are presented some tools provided which can be used effectively for Facebook marketing.

1. With the help of Social Ads, advertisers can pay per click on the advertisements. The advertisement can be directed to the desired group based on age, place, gender, views about different events etc. For example, such a user who is a part of a group of any food item can be shown advertisement of a restaurant, a fast food joint or a coffee house.
2. Facebook offers exciting advertisement opportunity for those organizations willing to spend a big amount in advertising. This is in partnership with Microsoft and it would assign a sales representative to work closely with such companies.
3. Many advertisers use polls for conducting researches about their products and services. This can help the advertisers to gauge the mood of the audience and collect important feedback for their product. This can be used effectively to change strategies by the advertiser and reap maximum benefits.
4. The organizations can create sponsored groups which can be used to connect with the customers directly. However, this application is quite expenses and the response to it hasn’t been much promising due to the high costs involved. If Facebook can lower the prices to acceptable levels, then it would certainly help the potential advertisers to place their advertisements.
5. One can use the application Facebook events for promotion of various products, parties and other such events. An event has its page which has a discussion forum and you can share images, videos and other such stuff. These can be popularized very easily by promoting them with your friends.
6. Facebook marketplace is the place where classifieds can be listed. Various advertisements can be placed here without making any payment. In case you wish to post your advertisements in various networks, you might need to pay some amount. However, this application has not become too popular with Facebook users. Further, you might risk getting your account closed if you start spamming up the application.
7. Facebook messages: This is another application like marketplace which hasn’t found many takers. Using this application, Facebook users can send promotional messages to other users whom they might not know. This too, like Marketplace comes along with a risk that if you spam people, Facebook would close down your account.

Facebook has grown so much popular that Facebook marketing has become an important method of marketing. Further, its popularity is mainly due to the wide range of applications that it provides with which users can create exciting content. However, the field is still developing and we would surely see a lot of improvements and new applications in future.

Create a viral Facebook Fan Page

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1. An affiliate program is an automated advertising campaign.

Affiliate tracking software is the perfect marketing tool because you literally implement an automated advertising campaign that will promote your product or service 24 hours a day, 7 days a week. And, it’s all done automatically!

Affiliate registrations and sales reports are processed automatically. Visitors and sales are tracked automatically. All you have to do is recruit new affiliates, train them, and pay them at the end of the month. It doesn’t get any easier than that!

This is the absolute best part of having an affiliate program. Your marketing force promotes your site for free and you don’t pay them a dime until they generate a sale for you. It’s like having hundreds of sales reps working on straight commission except you don’t have to go through the hiring process.

You can use affiliate tracking software to get hundreds, even thousands of people to promote your product or service for free and increase your sales exponentially. There is absolutely no better way to promote your product or service online.

There’s another unnoticed benefit of starting an affiliate program. Even if visitors don’t purchase your product, there’s a good chance that they will subscribe to your e-zine or bookmark your site. You only pay your affiliates when you make money. Until then, you are getting loads of traffic absolutely free! That’s what’s so great about an affiliate program.

Let your affiliates test the waters for you. You write ads, they place them in various places on the Internet, and you measure the results. If your ads don’t work, you lose nothing, and you can improve and test them for free until they do work. You can test various banner ads and sales copy without fear of losing advertising dollars. You only pay commission to your affiliates if they sell your product.

Viral marketing is power. Remember the old Pert commercial? And they told two friends… If you start a two-tier program, your affiliates earn money on affiliates who sign up under them. This encourages your “automatic sales reps” to recruit more affiliates. Thus, creating a viral marketing strategy with unlimited growth potential!

Link popularity plays a huge role in the ranking of your site on the major search engines.

The more sites that point to your domain, the higher your position will be. And, there is no better way to get hundreds of sites to link to yours than by starting your own affiliate program.

This may all sound too good to be true, but is really is. You just can’t lose with an affiliate program because it results in free exposure for your business. Unlike one-time advertising campaigns, an affiliate program keeps working for you 24 hours a day, seven days a week. And, it has limitless growth potential.

You simply can not lose with an affiliate program because you invest nothing up front except the cost of the software (which, by the way, is ridiculously low). You don’t have to pay for advertising unless you make money first!

June Yeap

YOURsoft affiliate tracking software will help you start your own affiliate program the easiest way possible for the lowest prices imaginable! Affiliate programs are the most efficient way of promoting your website because you only pay for results! A small initial investment in affiliate tracking software will help you make your web sites more profitable.

YOURcom is commission based affiliate program software written in Perl (CGI), that will help you start your own commission based affiliate program. Credit your affiliates with a commission for every customer they send your way. YOURcom is a great marketing tool.

YOURad is a click-thru affiliate program software, written in Perl (CGI). The basic idea behind click-thru affiliate programs is that your affiliates (webmasters who join your affiliate program) place your ads on their website and they receive a small commission for every unique visitor they send your (if you prefer to paying affiliates for every sale they generate please have a look at YOURcom and YOURaff software). When affiliates reach the pre-determined amount needed for a payout (“treshold”), you pay them.

It is not only money you can offer your affiliates, be innovative! For instance, one of our customers owns a banner exchange and he offers 10 banner impressions for every unique visitor, another has a web-hosting company and he gives 50Kb more web space to his affiliates per visitor. Think of what you can offer people in exchange for promotion!

All in all, YOURad is a great marketing tool and will help you attract much more traffic to your site!

Get the power of both YOURcom and YOURaff in one package with YOURaff which combines them both.

Visit YOURsoft Affiliate Software for more information and pricing.

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There are many exciting ways in which Facebook can be used for maximum advantage. One can set up such pages which may or may not have the option of discussion forums.

Below are presented some different approaches towards Facebook marketing.

  1. Providing information is the sole purpose of the creation of pages for some companies. They do not kuse the option of discussion forums. Hence, the users cannot post their comments or feedback regarding the services of the company. The users can become fans; view the updates regarding the product or view information regarding it. This is mostly useful for making announcements, launching new products etc. Thus, it can be used as an online brochure providing you with necessary information like details on the product or contact information. However, you cannot post your feedback here and thus cannot get your queries answered in this kind of approach.                     
  2. Many companies keep the option of having discussion forums which have some quite effective uses. Here users can put up queries which are answered either by a representative from the company or some fellow user. This type of approach has a number of advantages. This helps in resolving the problems or questions of the customers pretty fast. Further, it would lead to building of a rapport with the customer who gets his/her query answered in time. Moreover, the prospective customers can too discuss any thing with the companies and can even buy the product or services from it. Thus, these companies provide a customer support by means of the questions and answers that are exchanged between the company and its fans on Facebook.                  
  3. Another approach for getting close to the customers is by socializing with them. A fan page is one of the best ways in doing that. With the use of such pages, companies can promote their products and services, make announcements and organize contests etc. There can be photographs of the product, links to videos and the option of signing for the newsletter of the company.                                            
  4. The companies can put in some new ideas or approaches on their own. One such way is to use flash applications. Using these, one can build up exciting content to get the users amused and at the same time advertise your product. Nokia has used this approach for extracting great benefits. Here, users can interact with ‘heroes’ of Nokia send them messages and access exciting applications.                                                    
  5. Various Facebook applications have been used for great benefits. Farmville is a classic example of that. This is an extremely popular online social game which is being played by millions of users worldwide. The users have to create virtual farms, grow virtual trees and use various virtual items. These items are generally real world items and thus effective advertisement is done using them. Many users would certainly search for them and use them in their lives.

With such numerous approaches, there is still a lot of room left for innovation. Facebook would continue to release such applications which would make its use more and more exciting.

Create a viral Facebook Fan Page

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Twitter has opened doors of prosperity for many businessmen in the world today. Getting business on Twitter can be easy work if you know how to use the various Twitter tools. If you are wondering how to get followers, how to find followers and how to turn these followers into potential clients, you will be happy to know that all this is easy if you know the right tools to use.

To know the correct tools and applications for you, you need to have a clear idea of what your goals are. You should also know how to classify the different Twitter tools. Let’s try and answer these questions.

You need to have specific goals narrowed down to the vision of your business/company. You should base your goals on your budget, your time line and how much time you intend to invest on Twitter.

You may need to hire a SEO copywriter to write a page that converts. You may also want to increase sales by a certain percentage over the next one year? Or quarter? Do you intend to keep your Twitter marketing in-house or do you plan to outsource the services?

Getting the answer to these questions will help you pick the appropriate Twitter tools for your goals and plan your overall marketing strategies.

Twitter tools can be grouped into three broad categories.

- Those that teach you how to use twitter. These are the most basic of all and are very useful to people who are new on Twitter. They include Twitter video courses, e-books and membership forums. Consider investing in one or all these to get important information about how Twitter works.

- Twitter Tools that brand your Business. These are the most advanced of all twitter tools. They teach you how to dissect your audience and understand their psycho and demographics. This is important knowledge which you can capitalize on. It works very effectively for small and medium-sized businesses.

- Twitter Tools that teach you how you can end up with more Twitter Followers. Getting followers is very important in twitter. These tools come in handy for people who have been in twitter long enough to know the workings of the site but want to get more followers on their list. You can purchase a program that will guide you on how to grow your following.

N.B: You should only invest in these tools after you have learned how the site works and are comfortable. Otherwise you could end up frustrated.

Create a viral Facebook Fan Page

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