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Optimize your online business with secrets on Internet Marketing and using Facebook as a tool.

Browsing Posts tagged page rank

What is Page Rank, Is it Valid, and Future Prediction.

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First, what is page rank? Page rank is a link analysis algorithm used by Google to assign a value of 0-10. There are a lot of mysteries behind what goes into and how the algorithm weights certain factors, but it basically revolves around links back to your website. The higher the page rank of the site that links to you the more value that links receives as benefits your PR. Simply, page rank is the perceived quality of your website, the more back links you have and back links from higher PR sites the better.

Page rank should not be confused with SERP (Search Engine Results Page) ranking. SERP is your page ranking for a set of searched keywords. While PR does play a factor is your SERP, it also takes into account site title and meta tags. SERP can be looked at as actual relevance to a search term, compared to PR that is perceived value or popularity.

How do you determine what page rank is? Google is constantly crawling and factoring page rank constantly. It is computed to the hundredth decimal place. The value made available to the public is the rounded up/down integer of this number and there is not a set schedule when Google updates the publicly available number. A Google search for page rank checker will turn up plenty of results. I tend to use a handful to check accuracy and make sure no variations. I recommend: What’s My PageRank, it is not full of ads and quick to use.

You now have a PR assigned to the website you looked up. However, it may not be valid! How can it not be valid? The page rank of a website can be manipulated by a flaw in the system. If a website is redirected to a website of higher page rank the website will inherit the PR of the website it directs to. One-way to check the validity is to do a search for the website in question. If the results turn up a completely different domain the page rank is not valid. Of course, there are also tools available to check for validity: Check PageRank.

If you are anxious to know what your page rank will be once Google updates the publicly used numbers you can estimate the new value using a keyword prediction tool that analyzes current back links and traffic: PageRank Prediction

Google’s PageRank and Beyond: The Science of Search Engine Rankings
Google's PageRank and Beyond: The Science of Search Engine Rankings

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Before you start marketing a website have several unbiased people review your website. Do not have a relative or friend as they can be biased and think anything you do is great. You want to make sure you have quality content, ease of navigating your site, and an appealing layout before you spend time and money marketing.

Your methods of marketing can vary widely as will the results. The bottom line is the results. Using a combination of methods is the best practice.

1. SERP – Search Engine Page Ranking. Closer to the #1 spot your website is for your targeted keywords to more traffic you will receive. A quick explanation of how SERP is determined is the relevance of your website’s content to the search term. Have adequate site title and meta tags. Companies exist that just do SEO (search engine optimization) consulting. Of course, there are many free articles available how to optimize your SERP.

2. Web directories – Find web directories that are targeted to your niche. There are many free directories available to build links to your website. Quality web directories will likely charge a submission fee and can be well worth the investment. Submitting to a high PR (Page Rank) directory will also help increase your SERP.


3. Back links – Back links are links on other websites linking back to your website. Back links can be obtained in many ways: forum signature, blog commenting, web directories, etc. Look for anywhere you can post your website url. It is important not to spam your link for the sake of a back link. Offer quality forum posting and blog commenting.

4. Affiliate program – Put others to work for you. With an affiliate program you pay others to advertise your website in return for commission on all generated sales. There are programs such as Commission Junction and Shareasale that offer an all-in-one setup for creating your affiliate program or you can purchase an affiliate program script and host the program yourself. Either way you will need to make your commission and payout structure appealing to potential affiliates so they will want to work for you.

5. Paid advertisements – This can be PPC (pay per click) advertising such as Google Adwords where you pay based on clicks on your advertisement. You can also buy text or banner ads based on impressions or a set amount of time. Carefully watch your paid ads and see which ones are working and which ones are not so you do not sink a lot of money into non-performing ads.

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