MPORGsoft Internet Marketing

Optimize your online business with secrets on Internet Marketing and using Facebook as a tool.

Browsing Posts tagged facebook marketing strategies

Social Marketing is a relatively new concept. However, its popularity is rising to new levels owing to some exciting innovations. There have been many attempts on devising marketing strategies based on the internet. Social media marketing is one such exciting option. There are many social networking sites such Facebook, Twitter etc. However, the popularity of Facebook is unmatched. Owing to its huge popularity, Facebook has become such a portal which has a huge potential for advertisement and promotion of products and services.

 Some ompanies have used Facebook very well for promoting their businesses. One need to know what is an effective plan which would help an organization in building rapport with their potential customers using Facebook. Below are presented few such strategies which would be helpful in promoting one’s products and services.

  1. Facebook isn’t built for promoting businesses and any account which seems to belong to any one else than a real person, it is bound to get deleted. So, in order to both keep your account active and promote your services, you need to have lots of friends, send lots of messages and remain active.                                                                                                
  2. Advertisements can be placed depending on the groups joined by the users, their relationship status and various other parameters. This would help them choose an advertisement which might suit them.                                                                                       
  3. Many companies have actually used their Facebook campaign for making their services better. Such companies take feedback about their products and services from the consumers from Facebook. Then, they work on the problems, suggestions, criticism etc of the users and can use them to make necessary changes in their working. A classic example of this is that of Dell Computers. It was reported that the negative feedback from the consumers dropped by a considerable amount after Dell registered its presence on Facebook and started collecting feedback from its customers via it.                                                                    
  4. Advertisers create groups for promotion of their products. They invite users to join such groups. This would help different users to get a know how of their products. It is quite possible that such users turn up later for actually buying their product.                                                                                                                                  
  5. One must be willing to adopt a change for good. Sometimes, any user may provide a feedback regarding use of a particular service or product. In case the feedback is not positive, the company must be willing enough to accept that and make the necessary changes. For example Nestle Inc. didn’t pay heed to the negative comments which were posted by the environmentalists regarding use of palm oil which was in turn disturbing the eco system due to continuous cutting of rain forests.                                                                                                                                    
  6. Let your customers know about the various products and services that you offer. You can even create promotional events and provide various types of offers such as discount coupons.                                                                                                                     
  7. Facebook has an application and with its use, users can like or dislike a product. If someone likes anything, his/her friends can see that and go on to use the product and post their comments, thus building your popularity.  

Create a viral Facebook Fan Page

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There are many exciting ways in which Facebook can be used for maximum advantage. One can set up such pages which may or may not have the option of discussion forums.

Below are presented some different approaches towards Facebook marketing.

  1. Providing information is the sole purpose of the creation of pages for some companies. They do not kuse the option of discussion forums. Hence, the users cannot post their comments or feedback regarding the services of the company. The users can become fans; view the updates regarding the product or view information regarding it. This is mostly useful for making announcements, launching new products etc. Thus, it can be used as an online brochure providing you with necessary information like details on the product or contact information. However, you cannot post your feedback here and thus cannot get your queries answered in this kind of approach.                     
  2. Many companies keep the option of having discussion forums which have some quite effective uses. Here users can put up queries which are answered either by a representative from the company or some fellow user. This type of approach has a number of advantages. This helps in resolving the problems or questions of the customers pretty fast. Further, it would lead to building of a rapport with the customer who gets his/her query answered in time. Moreover, the prospective customers can too discuss any thing with the companies and can even buy the product or services from it. Thus, these companies provide a customer support by means of the questions and answers that are exchanged between the company and its fans on Facebook.                  
  3. Another approach for getting close to the customers is by socializing with them. A fan page is one of the best ways in doing that. With the use of such pages, companies can promote their products and services, make announcements and organize contests etc. There can be photographs of the product, links to videos and the option of signing for the newsletter of the company.                                            
  4. The companies can put in some new ideas or approaches on their own. One such way is to use flash applications. Using these, one can build up exciting content to get the users amused and at the same time advertise your product. Nokia has used this approach for extracting great benefits. Here, users can interact with ‘heroes’ of Nokia send them messages and access exciting applications.                                                    
  5. Various Facebook applications have been used for great benefits. Farmville is a classic example of that. This is an extremely popular online social game which is being played by millions of users worldwide. The users have to create virtual farms, grow virtual trees and use various virtual items. These items are generally real world items and thus effective advertisement is done using them. Many users would certainly search for them and use them in their lives.

With such numerous approaches, there is still a lot of room left for innovation. Facebook would continue to release such applications which would make its use more and more exciting.

Create a viral Facebook Fan Page

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