MPORGsoft Internet Marketing

Optimize your online business with secrets on Internet Marketing and using Facebook as a tool.

Browsing Posts tagged facebook marketing

Facebook is the biggest online networking website. Millions of users around the world have accounts with Facebook and many more join it day by day. This is because of the exciting applications which are provided by Facebook and the ease with which users can make friends, join groups, write comments on profiles of their friends etc. Further, the option of Facebook marketing with the help of applications such as events, groups etc.

 The huge fan following of Facebook has made it probably the biggest online advertising portal. There are loads of possibilities to advertise your product and services. However, due to the cut throat competition in today’s world, one needs to innovate to devise such a strategy to tap the big market offered by Facebook marketing. There are many ways with which you can help your business grow. Below are presented some of the ways in detail:

  1. With the pay per click advertising, advertisers can reach out to potential customers effectively, even though the charges of Facebook are quite high for such advertisement. They need to pay Facebook for every click which is made by a user on their advertisements. The advertisements can be grouped easily by Facebook depending on various parameters such as groups joined by a user or his/her location, age or gender.                                                                                                            
  2. There are various applications like groups, events etc which can be used very effectively to reach out to potential customers. You can create Pages where you post information about your business and can use the pages to promote your business. However, enough care must be taken to avoid spamming different users.

This would prompt Facebook to close your account.                                                                                                    

  1. You can integrate your blogs with Facebook. Using this, the users need not go to a different link which is external to Facebook. Thus, using your blog, you can effectively market your product or service. You must take enough care in being presentable to everyone who visits your blog by making your blog attractive. You can include interesting images, videos and other such content so that people come to you.                                                                                                                                    
  2. Further, applications such as polls can be used for getting various types of information about likes and dislikes of people. You can send messages to different people or use Facebook Classifieds for posting ads. However, you must not spam others. Otherwise, Facebook can close your account.                                                          
  3. One must not try to present lies to others. Further, you would need to create interesting content which would make users come to your profile. You should try becoming friends with others and then start marketing yourself. The users who don’t know you wouldn’t like you selling something to them.                           

 Though the field of online marketing is new, there are ample opportunities for everyone. Facebook is a great platform and provides a great opportunity. However, you must ensure that you use Facebook sensibly. Annoying someone to achieve your purpose wouldn’t help your purpose. If used properly, you can have access to the huge customer base of Facebook and you can advertise with it quite effectively.

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Facebook was launched quite some back and in the few years of its operations, it has become quite popular. Millions of users access worldwide and thus it has great potential of use as an online advertisement portal. There are many ways by which different advertisers can reach out to potential customers. Facebook marketing can begin from as small as few dollars to thousands of dollar advertisements. Below are presented some tools provided which can be used effectively for Facebook marketing.

1. With the help of Social Ads, advertisers can pay per click on the advertisements. The advertisement can be directed to the desired group based on age, place, gender, views about different events etc. For example, such a user who is a part of a group of any food item can be shown advertisement of a restaurant, a fast food joint or a coffee house.
2. Facebook offers exciting advertisement opportunity for those organizations willing to spend a big amount in advertising. This is in partnership with Microsoft and it would assign a sales representative to work closely with such companies.
3. Many advertisers use polls for conducting researches about their products and services. This can help the advertisers to gauge the mood of the audience and collect important feedback for their product. This can be used effectively to change strategies by the advertiser and reap maximum benefits.
4. The organizations can create sponsored groups which can be used to connect with the customers directly. However, this application is quite expenses and the response to it hasn’t been much promising due to the high costs involved. If Facebook can lower the prices to acceptable levels, then it would certainly help the potential advertisers to place their advertisements.
5. One can use the application Facebook events for promotion of various products, parties and other such events. An event has its page which has a discussion forum and you can share images, videos and other such stuff. These can be popularized very easily by promoting them with your friends.
6. Facebook marketplace is the place where classifieds can be listed. Various advertisements can be placed here without making any payment. In case you wish to post your advertisements in various networks, you might need to pay some amount. However, this application has not become too popular with Facebook users. Further, you might risk getting your account closed if you start spamming up the application.
7. Facebook messages: This is another application like marketplace which hasn’t found many takers. Using this application, Facebook users can send promotional messages to other users whom they might not know. This too, like Marketplace comes along with a risk that if you spam people, Facebook would close down your account.

Facebook has grown so much popular that Facebook marketing has become an important method of marketing. Further, its popularity is mainly due to the wide range of applications that it provides with which users can create exciting content. However, the field is still developing and we would surely see a lot of improvements and new applications in future.

Create a viral Facebook Fan Page

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There are many exciting ways in which Facebook can be used for maximum advantage. One can set up such pages which may or may not have the option of discussion forums.

Below are presented some different approaches towards Facebook marketing.

  1. Providing information is the sole purpose of the creation of pages for some companies. They do not kuse the option of discussion forums. Hence, the users cannot post their comments or feedback regarding the services of the company. The users can become fans; view the updates regarding the product or view information regarding it. This is mostly useful for making announcements, launching new products etc. Thus, it can be used as an online brochure providing you with necessary information like details on the product or contact information. However, you cannot post your feedback here and thus cannot get your queries answered in this kind of approach.                     
  2. Many companies keep the option of having discussion forums which have some quite effective uses. Here users can put up queries which are answered either by a representative from the company or some fellow user. This type of approach has a number of advantages. This helps in resolving the problems or questions of the customers pretty fast. Further, it would lead to building of a rapport with the customer who gets his/her query answered in time. Moreover, the prospective customers can too discuss any thing with the companies and can even buy the product or services from it. Thus, these companies provide a customer support by means of the questions and answers that are exchanged between the company and its fans on Facebook.                  
  3. Another approach for getting close to the customers is by socializing with them. A fan page is one of the best ways in doing that. With the use of such pages, companies can promote their products and services, make announcements and organize contests etc. There can be photographs of the product, links to videos and the option of signing for the newsletter of the company.                                            
  4. The companies can put in some new ideas or approaches on their own. One such way is to use flash applications. Using these, one can build up exciting content to get the users amused and at the same time advertise your product. Nokia has used this approach for extracting great benefits. Here, users can interact with ‘heroes’ of Nokia send them messages and access exciting applications.                                                    
  5. Various Facebook applications have been used for great benefits. Farmville is a classic example of that. This is an extremely popular online social game which is being played by millions of users worldwide. The users have to create virtual farms, grow virtual trees and use various virtual items. These items are generally real world items and thus effective advertisement is done using them. Many users would certainly search for them and use them in their lives.

With such numerous approaches, there is still a lot of room left for innovation. Facebook would continue to release such applications which would make its use more and more exciting.

Create a viral Facebook Fan Page

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Facebook has 350 million active users and the number is growing daily. The average user has 130 friends and spends more than 55 minutes on Facebook each day. If you were an entrepreneur wouldn’t you love to tap into this audience? You can by creating a Facebook gift application.

If you have a Facebook account you definitely were on the receiving end of a gift sent by one of your friends. Was it a mixed cocktail, a Christmas decoration, or a smiley face? Gift giving on Facebook is very popular. Why just say Hello to someone when you can do so with a gift as well. Imagine you just ate out and had the best deep-dish pizza ever. You are home sitting at your computer wishing you could have another bite. Surfing Facebook you search for the name of the pizza house and find that they have a gift application. You select the pizza you ordered and proceed to send a virtual pizza to all of your friends with a note saying you just ate there and it was the best pizza you tasted. You are a happy customer and you publish to your wall that you sent this virtual pizza to all your friends. Your friends are receiving notifications from Facebook that you sent them a gift. On accepting the gift they are brought to the gift application where they see the restaurant information and now they too can publish to their wall that they received a virtual pizza from you so their friends can see. By sending just one virtual pizza advertising of the restaurant is exploding all over Facebook as people see others sending and jump onboard to send one as well. While most probably will not be in a situation to visit this restaurant due to geographic location it gets your name out there.

What if you had a brick and mortar store or a website that sold antique toys? Create a Facebook gift giving application adding as gifts some memorable toys that everyone can relate too. Within the application you have your website address and/or a physical street address as well. As Facebook users start sending gifts to each other from your application and posting to their walls so more and more people can see the gifts and remember when they had one of those. As new people come to the gift application to send their own gifts they notice your website and store information and sales come in as a result from your gift application on Facebook.

Even if you do not have a product you are selling you can still cash in on the gift-giving craze. Affiliates earn money by promoting merchants and receiving commission on sales they generate. Everyone has heard of Harry and David pears. They are the world’s best tasting and can become the next popular gift to send on Facebook. Affiliates can join Harry and David’s affiliate program and place their affiliate links and banners throughout the gift application. Add the merchant’s products as gifts and let the revenue flow in as Facebook users send the virtual products to each other, but also visit your links and make purchases.

Using the gift giving application as a tool for marketing will greatly increase your exposure and the cost of doing so is cheaper than any advertising campaign. Facebook does not charge users to install applications on their Platform. The only cost associated with setting up your own gift application is the gift application software and web hosting for the application files. Make your presence on Facebook today with your own branded gift application.

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