MPORGsoft Internet Marketing

Optimize your online business with secrets on Internet Marketing and using Facebook as a tool.

Browsing Posts tagged facebook advertising

Facebook was launched quite some back and in the few years of its operations, it has become quite popular. Millions of users access worldwide and thus it has great potential of use as an online advertisement portal. There are many ways by which different advertisers can reach out to potential customers. Facebook marketing can begin from as small as few dollars to thousands of dollar advertisements. Below are presented some tools provided which can be used effectively for Facebook marketing.

1. With the help of Social Ads, advertisers can pay per click on the advertisements. The advertisement can be directed to the desired group based on age, place, gender, views about different events etc. For example, such a user who is a part of a group of any food item can be shown advertisement of a restaurant, a fast food joint or a coffee house.
2. Facebook offers exciting advertisement opportunity for those organizations willing to spend a big amount in advertising. This is in partnership with Microsoft and it would assign a sales representative to work closely with such companies.
3. Many advertisers use polls for conducting researches about their products and services. This can help the advertisers to gauge the mood of the audience and collect important feedback for their product. This can be used effectively to change strategies by the advertiser and reap maximum benefits.
4. The organizations can create sponsored groups which can be used to connect with the customers directly. However, this application is quite expenses and the response to it hasn’t been much promising due to the high costs involved. If Facebook can lower the prices to acceptable levels, then it would certainly help the potential advertisers to place their advertisements.
5. One can use the application Facebook events for promotion of various products, parties and other such events. An event has its page which has a discussion forum and you can share images, videos and other such stuff. These can be popularized very easily by promoting them with your friends.
6. Facebook marketplace is the place where classifieds can be listed. Various advertisements can be placed here without making any payment. In case you wish to post your advertisements in various networks, you might need to pay some amount. However, this application has not become too popular with Facebook users. Further, you might risk getting your account closed if you start spamming up the application.
7. Facebook messages: This is another application like marketplace which hasn’t found many takers. Using this application, Facebook users can send promotional messages to other users whom they might not know. This too, like Marketplace comes along with a risk that if you spam people, Facebook would close down your account.

Facebook has grown so much popular that Facebook marketing has become an important method of marketing. Further, its popularity is mainly due to the wide range of applications that it provides with which users can create exciting content. However, the field is still developing and we would surely see a lot of improvements and new applications in future.

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Facebook has 350 million active users and the number is growing daily. The average user has 130 friends and spends more than 55 minutes on Facebook each day. If you were an entrepreneur wouldn’t you love to tap into this audience? You can by creating a Facebook gift application.

If you have a Facebook account you definitely were on the receiving end of a gift sent by one of your friends. Was it a mixed cocktail, a Christmas decoration, or a smiley face? Gift giving on Facebook is very popular. Why just say Hello to someone when you can do so with a gift as well. Imagine you just ate out and had the best deep-dish pizza ever. You are home sitting at your computer wishing you could have another bite. Surfing Facebook you search for the name of the pizza house and find that they have a gift application. You select the pizza you ordered and proceed to send a virtual pizza to all of your friends with a note saying you just ate there and it was the best pizza you tasted. You are a happy customer and you publish to your wall that you sent this virtual pizza to all your friends. Your friends are receiving notifications from Facebook that you sent them a gift. On accepting the gift they are brought to the gift application where they see the restaurant information and now they too can publish to their wall that they received a virtual pizza from you so their friends can see. By sending just one virtual pizza advertising of the restaurant is exploding all over Facebook as people see others sending and jump onboard to send one as well. While most probably will not be in a situation to visit this restaurant due to geographic location it gets your name out there.

What if you had a brick and mortar store or a website that sold antique toys? Create a Facebook gift giving application adding as gifts some memorable toys that everyone can relate too. Within the application you have your website address and/or a physical street address as well. As Facebook users start sending gifts to each other from your application and posting to their walls so more and more people can see the gifts and remember when they had one of those. As new people come to the gift application to send their own gifts they notice your website and store information and sales come in as a result from your gift application on Facebook.

Even if you do not have a product you are selling you can still cash in on the gift-giving craze. Affiliates earn money by promoting merchants and receiving commission on sales they generate. Everyone has heard of Harry and David pears. They are the world’s best tasting and can become the next popular gift to send on Facebook. Affiliates can join Harry and David’s affiliate program and place their affiliate links and banners throughout the gift application. Add the merchant’s products as gifts and let the revenue flow in as Facebook users send the virtual products to each other, but also visit your links and make purchases.

Using the gift giving application as a tool for marketing will greatly increase your exposure and the cost of doing so is cheaper than any advertising campaign. Facebook does not charge users to install applications on their Platform. The only cost associated with setting up your own gift application is the gift application software and web hosting for the application files. Make your presence on Facebook today with your own branded gift application.

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