There are many exciting ways in which Facebook can be used for maximum advantage. One can set up such pages which may or may not have the option of discussion forums.

Below are presented some different approaches towards Facebook marketing.

  1. Providing information is the sole purpose of the creation of pages for some companies. They do not kuse the option of discussion forums. Hence, the users cannot post their comments or feedback regarding the services of the company. The users can become fans; view the updates regarding the product or view information regarding it. This is mostly useful for making announcements, launching new products etc. Thus, it can be used as an online brochure providing you with necessary information like details on the product or contact information. However, you cannot post your feedback here and thus cannot get your queries answered in this kind of approach.                     
  2. Many companies keep the option of having discussion forums which have some quite effective uses. Here users can put up queries which are answered either by a representative from the company or some fellow user. This type of approach has a number of advantages. This helps in resolving the problems or questions of the customers pretty fast. Further, it would lead to building of a rapport with the customer who gets his/her query answered in time. Moreover, the prospective customers can too discuss any thing with the companies and can even buy the product or services from it. Thus, these companies provide a customer support by means of the questions and answers that are exchanged between the company and its fans on Facebook.                  
  3. Another approach for getting close to the customers is by socializing with them. A fan page is one of the best ways in doing that. With the use of such pages, companies can promote their products and services, make announcements and organize contests etc. There can be photographs of the product, links to videos and the option of signing for the newsletter of the company.                                            
  4. The companies can put in some new ideas or approaches on their own. One such way is to use flash applications. Using these, one can build up exciting content to get the users amused and at the same time advertise your product. Nokia has used this approach for extracting great benefits. Here, users can interact with ‘heroes’ of Nokia send them messages and access exciting applications.                                                    
  5. Various Facebook applications have been used for great benefits. Farmville is a classic example of that. This is an extremely popular online social game which is being played by millions of users worldwide. The users have to create virtual farms, grow virtual trees and use various virtual items. These items are generally real world items and thus effective advertisement is done using them. Many users would certainly search for them and use them in their lives.

With such numerous approaches, there is still a lot of room left for innovation. Facebook would continue to release such applications which would make its use more and more exciting.

Create a viral Facebook Fan Page

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